Cornerstone Marketing Solutions

As we bid goodbye to 2019, it’s a safe bet that the new year will bring greater challenges for digital marketers. Start mapping out your marketing goals for 2020 with these S-M-A-R-T digital marketing New Year’s resolutions. Stop Focusing Your SEO Campaign on Keywords Since search engine algorithms are constantly evolving, you shouldn’t limit your SEO success to keywords alone. Focus on building organic links from reputable websites, creating engaging topics and highly valuable content, and promoting good user experience. Although keywords are important, putting it at the forefront of your SEO strategy won’t be enough to convert traffic to loyal customers. Finding balance in all key aspects of search engine optimization is the key. Invest in Video Marketing Why exhaust your audience with heavy reads when they could watch your content in a 3-minute video with the same message? A study by the  Content Marketing Institute  says that videos can generate about ten time...

When done right, content marketing is extremely effective. But if your content marketing efforts aren’t making any progress to your business, you might be doing it wrong. Here are the 5 deadly sins of content marketing and tips on how to correct them. Keyword Stuffing SEO-optimized content helps drive traffic to your website and attract potential customers. But if you overdo it by stuffing your content with keywords, it cuts down your conversions and audience over time. If you’re trying to get on the first page of Google, you should prioritize comprehensive, high-quality content over keyword optimization. Focus more on delivering information that’s truly helpful and relevant to your target audience. Dead CTA Don’t expect the content to market itself to your customers and encourage them to make purchases. If you keep repeating a single CTA (call to action), you’re doing it absolutely wrong. Your job is to create an inviting, relevant, and specific call-to-action that comman...

The more links, the better!  How often have you heard these lines? Tons of information about link building has left people in confusion. Good thing, our experts are here to clear your mind. To take away all the misconceptions, we’ve busted five (5) link building lies that you might get caught up in. No-Follow Links Have Zero Value Believe it or not, no-follow links aren’t completely useless in the SEO world. In fact, they still hold some weight and value, especially when you’re trying to increase the number of entries in your backlink profile. No-follow links still drive traffic and build authority because Google knows they exist somewhere. Guest Blogging is Spamming! Many website owners do guest blogging because they believe it’s an effective link building tactic—and they are right! What’s wrong is writing tons of guest posts for a website without fitting into these criteria: Your post should be placed on any relevant website. The website should have a loyal and esta...

Business owners mess up from time to time, but making mistakes on your branding strategy has proven particularly costly. Trying to avoid a disservice to your business? Avoid these five deadly mistakes that can kill brands! MAKING YOUR BRAND TOO COMPLICATED Your brand identity embodies your business, its mission statement, values, and purpose—and it’s something that your audience should clearly understand. A strong brand identity shapes your business reputation and builds credibility with your customers. But if you’re overcomplicating it, chances are your audience won’t remember and trust you. BRAND DEVELOPMENT ISN’T YOUR PRIORITY Building an authentic brand identity is hard when you’re not investing resources and time in the process. If your brand identity is underdeveloped and not setting the right standards, it could lead your business to failure. Brand development is a high-priority task that requires you to identify factors that set your business apart from ...

Marketing your business can be costly—we understand that. It can be hard to pull the trigger on a successful digital marketing campaign in McKinney, TX when it has to cost a pretty penny. But you can be smart with your marketing budget. Here are four (4) marketing ideas that could provide big returns to your business. ONLINE PRESENCE Having a strong online presence in today’s business environment is critical to building trust among your existing and potential customers. Your business should have a website where customers can easily look up to whenever they need more information about your business. Your website should be responsive and optimized so it can be easily accessed using different devices. It should always be updated and should mirror your business’ products and services. SEO AND PAID SEARCH In the digital world, your website serves as your brick mortar space and  SEO and Paid Search  as your online signage. Getting a Search Engine Optim...