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Showing posts from January, 2020

7 HVAC Trends that are Shaping the Industry

For years, the HVAC industry has taken a 360-degree turn in creating environment-friendly and smart devices and facilities, presenting greater opportunities for businesses. With this in mind, you might be wondering how to step up your own game while constantly meeting the demands of your customers. Well, you might want to look at these seven (7) HVAC trends that significantly affect how you do business in the industry. Software Automation Gone are the days when you need to operate your HVAC business manually. Because today, you can use software and tools to streamline various processes, such as task management, customer service, sales, payments, and technical support. Automated systems help your business to operate more efficiently while ensuring that clients are well taken care of in every project.  Green Technology As part of the campaign for energy efficiency, more and more property owners are going green to deal with the stress of high energy costs. A green approach in

How Does Local SEO Impact Your Business

Whether you own a salon, a restaurant, or an HVAC company, every digital marketing expert will advise you to do local SEO because of the benefits it offers. If you think your business isn’t showing up on top of local searches, then maybe it’s time to go get your A game. Learn how local SEO plays a vital part in your business. Local SEO Helps People Find Your Business Before buying anything, whether it’s a product or service, people would prefer to do a pre-search on Google to know what’s available in their local area. One reason why your business should invest in local SEO is to help these local searchers find your business. If done right, local search marketing can help you get potential customers and bigger audience online. Local SEO Helps Grow Your Brand There’s a lot of businesses that are competing for local search rankings, which is why you have to make sure that your business comes out FIRST on Google. This is where local SEO can help! When someone searches for prod