Cornerstone Marketing Solutions

It doesn’t matter if your website isn’t mobile-friendly. It’s fine if your HVAC business isn’t found on social media. It’s OK not to respond to negative reviews. That was before! Nowadays, if you want to keep your HVAC business afloat, then you need to have a mobile-responsive website. You need to build your social media presence. You need to deal with bad reviews. You need DIGITAL MARKETING! So, you may ask,  “What should I do to make my marketing campaigns effective?” We’ll answer that at the end of this blog! First, know these top 8 digital marketing mistakes that you will not want to make in 2020. Underselling Your Website The internet is hosting over 1.5 billion websites. Without effective marketing strategies, your business is more likely falling behind the curve and your potential customers may book service appointments with your competitors. That said, the power of SEO and quality content is effective to drive traffic to your website and make it rank on sea

In today’s fast-paced digital environment, a quick online search makes it easier for consumers to find and connect with businesses for their needs. With roughly 2 million HVAC websites on the internet, how do you get yours on page 1? Check out these six (6) tips to develop a killer website for your HVAC business. Provide High-Quality Content Have you come across a beautiful website but can’t find the information you’re looking for? It’s quite disappointing, right? It’s great and all, but it doesn’t mean much. You should populate your HVAC website with high-quality content to generate leads. Showcase your work, highlight client testimonials, and provide valuable tips through blog posts and FAQs. Don’t go overboard, though. Make It Mobile-Friendly Did you know that more than 50% of HVAC searches happen on smartphones? Homeowners rely on their mobile devices as a primary source of information about local businesses and service providers. That means potential customers could b