5 LETHAL MISTAKES YOU’RE MAKING WITH YOUR BRAND IDENTITY
Business owners mess up from time to time, but making
mistakes on your branding strategy has proven particularly costly. Trying to
avoid a disservice to your business? Avoid these five deadly mistakes that can
kill brands!
MAKING YOUR BRAND TOO COMPLICATED
Your brand identity embodies your business, its mission
statement, values, and purpose—and it’s something that your audience should
clearly understand. A strong brand identity shapes your business reputation and
builds credibility with your customers. But if you’re overcomplicating it,
chances are your audience won’t remember and trust you.
BRAND DEVELOPMENT ISN’T YOUR PRIORITY
Building an authentic brand identity is hard when you’re not
investing resources and time in the process. If your brand identity is
underdeveloped and not setting the right standards, it could lead your business
to failure. Brand development is a high-priority task that requires you to
identify factors that set your business apart from your competitors.
YOU DON’T FULLY UNDERSTAND YOUR TARGET AUDIENCE
Ideally, your brand should provide solutions to the needs,
wants, and problems of your audience. But without complete knowledge and
understanding of their situation, hobbies, and interests, you can’t craft a
powerful brand identity that suits their needs. Start by doing market research
and identifying how your brand can help your target audience.
YOU ARE INCONSISTENT
Creating a consistent brand identity doesn’t mean you’re
going to be stagnant and repulsive to change. Through time, your brand should
evolve while implementing brand new marketing tactics. Consistency in brand
development simply means that your audience should continue to remember you
wherever you are on the web.
If every brand experience a customer has with your company
is different, they won’t know what to expect in the future. In every
touch-point, be sure there’s consistency in the type of experience they get
from you.
YOU’RE IGNORING SOCIAL MEDIA
Social media platforms like Facebook and Twitter play a
vital role in building your brand’s reputation. Ignoring these platforms means
missing out tons of valuable information, feedback, and opinions relevant to
your business growth. Unanswered complaints or questions can ruin the identity
you worked hard for. Manage your social media sites proactively just like what
you do to your actual business.
Your brand is your business as a whole, and any small
mistakes with branding can seriously cause its downfall. If you need expert
help in establishing your brand, CONTACT US at Cornerstone
Marketing Solutions today!
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