Cornerstone Marketing Solutions

As we bid goodbye to 2019, it’s a safe bet that the new year will bring greater challenges for digital marketers. Start mapping out your marketing goals for 2020 with these S-M-A-R-T digital marketing New Year’s resolutions. Stop Focusing Your SEO Campaign on Keywords Since search engine algorithms are constantly evolving, you shouldn’t limit your SEO success to keywords alone. Focus on building organic links from reputable websites, creating engaging topics and highly valuable content, and promoting good user experience. Although keywords are important, putting it at the forefront of your SEO strategy won’t be enough to convert traffic to loyal customers. Finding balance in all key aspects of search engine optimization is the key. Invest in Video Marketing Why exhaust your audience with heavy reads when they could watch your content in a 3-minute video with the same message? A study by the  Content Marketing Institute  says that videos can generate about ten times more co

When done right, content marketing is extremely effective. But if your content marketing efforts aren’t making any progress to your business, you might be doing it wrong. Here are the 5 deadly sins of content marketing and tips on how to correct them. Keyword Stuffing SEO-optimized content helps drive traffic to your website and attract potential customers. But if you overdo it by stuffing your content with keywords, it cuts down your conversions and audience over time. If you’re trying to get on the first page of Google, you should prioritize comprehensive, high-quality content over keyword optimization. Focus more on delivering information that’s truly helpful and relevant to your target audience. Dead CTA Don’t expect the content to market itself to your customers and encourage them to make purchases. If you keep repeating a single CTA (call to action), you’re doing it absolutely wrong. Your job is to create an inviting, relevant, and specific call-to-action that comman