Cornerstone Marketing Solutions

The more links, the better!  How often have you heard these lines? Tons of information about link building has left people in confusion. Good thing, our experts are here to clear your mind. To take away all the misconceptions, we’ve busted five (5) link building lies that you might get caught up in. No-Follow Links Have Zero Value Believe it or not, no-follow links aren’t completely useless in the SEO world. In fact, they still hold some weight and value, especially when you’re trying to increase the number of entries in your backlink profile. No-follow links still drive traffic and build authority because Google knows they exist somewhere. Guest Blogging is Spamming! Many website owners do guest blogging because they believe it’s an effective link building tactic—and they are right! What’s wrong is writing tons of guest posts for a website without fitting into these criteria: Your post should be placed on any relevant website. The website should have a loyal and establis

Business owners mess up from time to time, but making mistakes on your branding strategy has proven particularly costly. Trying to avoid a disservice to your business? Avoid these five deadly mistakes that can kill brands! MAKING YOUR BRAND TOO COMPLICATED Your brand identity embodies your business, its mission statement, values, and purpose—and it’s something that your audience should clearly understand. A strong brand identity shapes your business reputation and builds credibility with your customers. But if you’re overcomplicating it, chances are your audience won’t remember and trust you. BRAND DEVELOPMENT ISN’T YOUR PRIORITY Building an authentic brand identity is hard when you’re not investing resources and time in the process. If your brand identity is underdeveloped and not setting the right standards, it could lead your business to failure. Brand development is a high-priority task that requires you to identify factors that set your business apart from